This company is a monster.
Agora Financial is the world's biggest direct response company. They have dozens of highly skilled copywriters on staff.1
They routinely have meetings where even "good" ideas are shut-down regularly--and only "stellar" ones get green-lighted for testing.
So, I was shocked when I found out that they routinely take guys and gals who have never written a word of sales-copy of their entire lives, and teach them how to crank out multimillion dollar promotions in just days.
Yes, you read me right. These million-dollar promos take just DAYS to craft.
The reason I was shocked is it takes even veteran copywriters MONTHS to craft pieces of a promotional material.
The winning headline...the lead...the Big Idea...
...the bullet points or fascinations...
...the offer structure.
But these "raw rookies" are cranking out multimillion dollar winners at a fraction of that time.1